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Media
Releases
Brunei trade visit to Mildura - 13
March, 2007
The Sunraysia Mallee Economic Development Board (SMEDB) and Mildura
Rural City Council are hosting a delegation of 14 senior Brunei
Government officials, non-government representatives and supermarket
owners on Wednesday 14 March.
The contingent accepted the invitation
from SMEDB following a week of intensive discussions in Brunei
in February 2007. The purpose of the delegation is to see the
region and its produce first hand and also look at large scale
agricultural investment opportunities.
The Brunei Government
has embarked on an ambitious worldwide program to sell premium
Halal products across the globe. Brunei believe that Australia
is best able to deliver on quality and has spent eight months
with key SMEDB figures identifying those products which fit the
Brunei Premium Halal Food Brand.
Six of the Brunei delegation
are more focussed on investment into the region and will visit
and meet with representatives of local companies to discuss a
range of opportunities in agricultural and horticultural industries.
Andrew Millen, CEO of SMEDB said “We are engaging with
the business community, banks, accountants and investment companies
to identify investment opportunities to put before the Bruneians
for their consideration. We’re showing the Bruneians the
opportunities and working towards achieving two things, investment
in the region, and product in the Brunei Premium Halal Food Brand.”
Chairman
of SMEDB, John Irwin, was enthusiastic about the prospects of
success, “Mildura is leading Australia in forming important
leads with the Brunei Government. We have the products and a
farming ethos which is about quality.”
“We have laid
the base for opportunities which are unique and the Board sees
no reason why the synergies which exist with Brunei cannot be
translated to major sales contracts and major investment in the
region in the very near future,” said Mr Irwin.
The new
Brunei Premium Halal Food Brand will be launched by His Majesty,
the Sultan of Brunei, on 15 August this year and is likely to
include citrus, table grapes, vegetables, dried fruit, nuts,
honey and other products from the Mildura region.
Businesses
interested in meeting with the Bruneian delegation regarding
opportunities for their product to be included in the Brunei
Premium Halal Food Brand are invited to attend discussions on
Wednesday 14 March at the Committee Room, First Floor, Council
Civic Building, corner of Deakin Avenue and Ninth Street in Mildura
from 4:30pm – 6pm. |
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